The Binary Box turns blank spaces into magical places

The Binary Box   |   Manchester

The Binary Box turns blank spaces into magical places

The Binary Box has taken its creative space to its limits, using its Roland TrueVIS VG-540 wide format printer/cutter to print a veritable gallery of graphics to showcase its design talents.

Chris Chadwick and a friend began The Binary Box with nothing but a laptop and a small Roland 24" plotter installed in a bedroom. From these small beginnings the British business has grown to attract a host of clients in the education, leisure, retail and workspace sectors, showcasing its work in a magical studio space in Manchester.

With a background in design, Chris worked with marketing agencies on large format print and POS projects for big names like Mars and Coca-Cola, 'honing my craft', he says. This led to the launch of The Binary Box in January 2009, originally a product-only e-commerce site specialising in wall stickers and other home artwork pieces but developing to offer bespoke pieces.

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"We love combining great design with modern technologies to cover a whole host of surfaces. Our Roland TrueVIS VG-540 helps us to achieve this thanks to its vibrancy and quality of print, great reliability and sleek design and build quality. It's a workhorse that always delivers."

Chris Chadwick - The Binary Box

For this the business relies on a Roland TrueVIS VG-540 eco-solvent printer/cutter, which has doubled output, thanks to its increased print speed and lead times – enabling a 50 per cent increase of the B2B side of the business in the last year alone – while offering higher print quality.

"Slowly but surely the demand for customised interiors for the commercial workspace started to grow," says Chris. "Now we offer a full service from design, production and installation for commercial interior feature graphics, manifestations and a whole host of weird and wonderful applications."

The weirdest, he says, was an entire building wrap using brick-effect vinyl for an art installation, located on the side of a water park. "This was a real head-scratcher of a project," he comments.

Now based in Manchester, UK, The Binary Box has transformed its space into a veritable gallery of the out-of-the-box work it achieves, a showcase of its speciality interior and exterior vinyl wraps on walls, floors, table tops and stairs. The magic of colour and design runs throughout the studio, from a room transformed into a ski chalet with wood cabin walls, to a huge full-colour wall wrap of Albert Einstein and custom-designed table tennis table.

"We love combining great design with modern technologies to cover a whole host of surfaces," says Chris. "It's a great way to transform a space and can really add some great vibrancy to create a stimulating working environment."

On the Roland TrueVIS VG-540, he says: "It offers vibrancy and quality of print, great reliability and sleek design and build quality. It's a workhorse that always delivers."

Chris, how do you rate Roland?

  • Build quality ★★★★
  • Reliability ★★★★★
  • Versatility ★★★★★
  • Productivity ★★★★★
  • Ease of use ★★★★★
  • Output Quality ★★★★★
  • Running Costs ★★★★
  • Value for money ★★★★★
  • Service and support ★★★★★
  • Overall ★★★★★

Chris's Fun Facts

  1. How would you describe yourself in three words?

    Creative, relaxed, optimistic.

  2. What's the best advice you've ever received?

    Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep.

  3. What's your favourite social media platform?

    Instagram.

  4. In your free time you enjoy…

    Mountain biking, snowboarding, music festivals and travelling.

  5. What don't people know about you?

    I used to be a competitive life guarder when I was younger.

Connect with The Binary Box

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