North Simcoe Signs connects with its community with Roland
North Simcoe Signs
North Simcoe Signs has been printing all kinds of signage and graphics for local businesses, restaurants, shops and organisations in the town of Midland, ON, Canada for over 15 years. Indoor and outdoor signage, banners, posters, decals, window and wall graphics, and even vehicle wraps for the local police and fire brigade – they're all produced on a Roland TrueVIS SG-540 wide format printer/cutter.
It's this combination of community and quality that has proven successful for North Simcoe Signs, founded by Mike Cillis. In fact, it's at the core of what he does. "You have to care about two things: your customers and your quality," he says.
The business has even found a niche in the music industry alongside its more general work – producing logos, banners, posters, custom drum skins and merchandise for bands – and every year gets involved in Tushfest, a fundraising concert to pay for cancer patients' parking fees, in honour of musician Wayne 'Tush' Tocheniuk.
"In the first four weeks of owning my first Roland,
I generated in sales what the printer had cost me.
I don't understand why anybody would buy anything but a Roland."
"Signmaking is a great business – it really connects you to your community. I couldn't ask for things to be better."
North Simcoe Signs now has twelve employees, including Mike's son Ryan who manages the business's social media platforms.
"You can do a lot with a few talented people and great production equipment," says Mike.
The current TrueVIS printer is the fifth Roland used by North Simcoe Signs over the last 15 years, and Mike has no plans to switch from the brand.
"Everything we print, we print on a Roland," he says. "My Roland printers have been workhorses – we've never had a serious issue."
He adds: "In the first four weeks of owning my first Roland, I generated in sales what the printer had cost me. After that, it was a no-brainer. I don't understand why anybody would buy anything but a Roland."
Connect with North Simcoe Signs.
The Roland TrueVIS is a true workhorse: a robust machine designed to print and cut a wide variety of output at incredible levels of quality. Learn more about how your business could benefit from TrueVIS and discover why Roland print and cut is the number one brand of choice for print professionals around the world.