Discover exciting opportunities
for your print and copy shop
In a changing retail landscape, with the rise of online print providers and the affordability of home desktop printers, you’ve no doubt already adapted to new competition.
Whilst some print and copy shops have diversified into new services alongside printing, such as offering design, digital marketing and web development, others have moved more online to ensure they retain their customer base.
Many, however, have discovered opportunities to expand their product line and service offering with wide format digital printing and personalisation equipment from Roland.
Diversify your product offering with Roland
Here at Roland we’ve been supplying reliable, money-making digital printers to businesses like yours for many years. We’re excited to show you what’s proving popular with other print and copy shops right now and the Roland machines they’re using to stay ahead.
If you’re not already, your business can be taking advantage of the increased demand for display graphics, posters and banners, POS, flags and signage. You can offer these applications and more with the right wide format printer. Personalisation is another fantastic opportunity you can explore with people paying more for a unique product they love.
Versatile solutions to expand your product range
Roland digital printers are designed to help you diversify and are intended to be used in a number of different markets. In this way you can target new consumers and expand the services you offer to your existing customers. During difficult trading conditions – and even when business is booming – it's a good idea to invest in the most versatile equipment you can afford.
Markets and customer tastes change but, thanks to the versatility of Roland devices and the on-demand nature of digital printing, you can experiment with different product lines, offer seasonal ranges and switch old designs for new ones – low-cost and low-risk. Be creative and push the boundaries of what you can print.
You can also offer truly personalised products and one-off items. Customisation offers significant value, helping you to achieve higher product margins.
Systems that fit into your print and copy shop
Roland printers and personalisation machines are designed to be very easy to use, even for people new to the technology.
Our products are truly plug-and-play systems that come bundled with the right software and inks, so you can start printing straight out of the box. And, with a huge array of Roland printers and printer/cutters starting from desktop size and up, we’re sure you’ll find the perfect machine to easily integrate into your workroom.
You might be surprised by the affordability of many Roland printers. The set-up and ongoing running costs are low. And, to help you maximise your investment, we offer helpful webinars and educational content. Our team is always available and happy to support you.
Technology options for your print and copy shop
Let's look at the technology in more detail. You have a huge choice of machines that can help you expand your product range, target new customers and add value to your work.
Eco-solvent print and print-and-cut
Roland eco-solvent printers and printer/cutters are used across the world for the production of signage, banners, posters, vehicle wraps, stickers, labels, decorative wall decals, window graphics, heat transfers and more, thanks to their speed, cost efficiency and compatibility with all standard materials in this market.
Roland print-and-cut technology in particular has long been a very popular choice for print and copy shop owners. With their ability to print full-colour and accurately contour-cut in one single, space-saving machine they offer huge potential.
If you’re taking your first step into eco-solvent printing, check out Roland's desktop-sized eco-solvent printer/cutter devices like the VersaSTUDIO BN-20 or the popular TrueVIS SG2-300. Wide format systems from Roland's VersaEXPRESS, SOLJET and award-winning TrueVIS VG2 ranges are all high-production machines – reliable workhorses that help you deliver the right product at the right time.
If you’re looking to enter the world of personalised products, Roland UV benchtop printers are ideal. Available in a range of sizes, UV printers are compatible with a jaw-dropping array of materials and products – try it on fabrics, electronics, plastics, packaging films and lots more.
Print directly onto 3D items – even unusual, spherical or cylindrical shapes – with whatever design your customer wants. Businesses who have invested in Roland UV now sell promotional goods, custom giftware, stationery, trophies, sports equipment and many more.
The smallest VersaUV printers, from the LEF2 series, are genuinely desktop sized and are perfect for small personalised items like phone cases, pens and USBs.
To help you plan ahead, take a look at our helpful LEF profit calculator, to see how much money you can make and how long it could take for you to pay off your investment.
T-shirts and other custom clothes are another great addition to any print and copy shop's product line. Direct-to-garment printers, such as the easy-to-use Roland VersaSTUDIO BT-12, enable you to print any design, message or photo directly to a cotton T-shirt, sweatshirt, cushion cover, baby grow or tote bag directly – in store and in front of your customer's eyes, with a memorable effect!
Adding T-shirt printing to your services is a logical step – many customers will order promotional garments together with leaflets, staff uniforms with office stationery, or commemorative T-shirts with party invitations.
In addition to direct-to-garment devices, the Roland range includes industrial textile printers. The Texart dye-sublimation range is used around the globe by businesses to create customised sportswear and fashion apparel with fabulous colours – from pastels for fluorescents to rich blacks – and great durability.
Enter personalised text or upload a graphic to be transferred onto leather, polycarbonate, acrylic and other plastics quickly and easily with Roland’s LD Series of laser decorators. This technology can heat-transfer metallised foils onto gifts, promotional giveaways, stationery, notebooks, merchandise and so much more in minutes, and is safe to operate in print and copy shop environments.
Roland's EGX compact engraving machines are able to personalise everything from awards, gifts and jewellery to signage and rhinestone-decorated apparel. Easy to use and cost effective, these desktop engravers deliver precision results and will provide another alternative service to engage your customers.
Along with an exciting array of hardware, Roland has developed software that makes it easy for your business to sell new, personalised products directly from your retail space.
Roland PersBiz is a cloud-based solution designed for businesses offering custom products, especially those with more than one branch or location. Customers can personalise items by selecting a product from a range of templates – pre-defined by you – to which they can add their own photos, images and text.
Online ordering and QR code functionality make the job easy for them, while product range management, order handling, payment and delivery options simplify the process for you. This scalable, modular solution is available in a choice of two packages: PersBiz eCommerce and PersBiz Business eCommerce.