Retail & POP

Retail and POP are changing how we live at an incredible pace. Walk into any shopping mall, supermarket or shop across India and wherever you look vibrant point-of-sale banners, window and floor graphics, wall stencils, posters, back-lit and cut vinyl signs, contour-cut decals and POS/POP displays are everywhere. It’s a fact that a prime factor in most impulse buys are related to a great piece of POP. Subtly catching the eye with vibrant colours and stand-out designs, will undoubtedly encourage decisions to be made right there on the spot.

Roland DG’s high performance wide format printers and print and cut machines are ideally suited for the world of point-of-purchase and visual merchandising/display. Rich, vibrant graphics, colour consistency from job-to-job, an extensive metallic palette and white ink capabilities all come together to produce a highly flexible point-of-purchase solution that cuts through and delivers the message you need to get your customers. Our UV range of printers can add special effects and textures to POS/POP displays to add a touch of luxury when promoting premium products.

And, as all Roland machines deliver stunning colours across a vast range of coated and uncoated substrates for indoor and outdoor use, you can be confident your POP display graphics are by far the most durable and highest quality in the market today. So if you’re looking for business opportunities with the retail brands of corporate India in both the POP and visual merchandising / display sectors, then Roland DG’s technology will let you realise your ambitions and satisfy even the most discerning customer.